Bulk purchase vs Crowdfunding
Hi Kristian, I’m not completely sure what business model Solar Mosaic is using, but it appears to be a platform that facilitate the crowdfunding. It depends on platform what projects they choose to raise funds for. At the very beginning the platforms are usually willing to accept as many projects as they can, if they are earning from investors. They need funds as well. It takes a good platform to be genuine and transparent about this matter.
I’ve seen a reasonable amount of projects where crowd is asked to participate for example in solar panels. These panels become YOUR ownership (sometimes placed on “community sites” such as public buildings) and then it is YOU who pays, owns and use these (either through use of energy or a rebate on your energy bill). In this case there is no community benefit when using the solar panels. Only dependence on each other is achieving the quote for minimum purchase. Then it is all individual. Facilitator enjoys their profit as well either trough taking a % from folks making energy or companies they sell energy to. In most cases they take a % from both.
In case of crowdfunding the crowd should as one be a part of something bigger. (by the way kickstarter does not qualify as crowdfunding as it is a donation-type platform just like a charity would be but instead of receiving a promotional key-chain or a sticker you receive a product) Crowd for example could be a shareholder in a project and have influence on the project and would be involved as a member not as a costumer. This would translate into socially responsible crowd stearing the projects that would benefit many more. The financial benefit would still come to individuals but the is not necessary that these individuals are also consumers of the product. This would work the best for the subjects that are socially important and close to our human nature such as health care, security and so on.