The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains -
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.
(via The official Dilbert website with Scott Adams’ color comic strips, animation, mashups and more!)