The Science of Storytelling: Why Telling a Story... →
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.
Bulk purchase vs Crowdfunding
Hi Kristian, I’m not completely sure what business model Solar Mosaic is using, but it appears to be a platform that facilitate the crowdfunding. It depends on platform what projects they choose to raise funds for. At the very beginning the platforms are usually willing to accept as many projects as they can, if they are earning from investors. They need funds as well. It takes a good platform to...
How Starbucks Trains Customers to Behave →
Do you behave because you are trained to do so by people serving you coffee or do you behave because you always behave and do as expected?
comment on: "The VC industry is broken. So now...
I’m big supporter of crowdfunding and I believe a lot of financial systems will change in time to accommodate the public opinion on VC’s and LP’s alike. Regardless of the fact how VC’s and LP’s play together, the main objective is a healthy, high potential start-up. And exactly these are growing more and more reluctant to be subject of, how adequately described, this “squeezing”. If start-ups see...
Dream (in an unusual double tempo)
Bringing Solar to the Masses? Really?
Bringing solar to masses I envision is a bit different than described in the article: Bringing Solar to the Masses. I guess “mass” purchases of solar cells do require easier legislation but it is not as massive as it pretends to be. In the case of Antecy bringing solar to masses this means making solar energy available to communities all over the world to start with. It is my opinion...
The Crowdfunding Bill: opening the floodgates →
US left has found its home in Occupy
The itinerant US left has found its home in the Occupy movement | Gary Younge http://gu.com/p/35mjz
Why are we all suddenly pinterested? →
Yesterday we’ve launched our crowd-funding platform / campaign. The expectations are high as we hope to be able to raise enough funds to be able to build the demonstration plant and so exhibit the technology we are working on. At the moment there are several crowd-funding platforms available most of them based on small tangible rewards and more on the emotional reward. In general the...
P&G To Lay Off 1,600 After Discovering It's Free...
Via Scoop.it - Society Reality appears to have finally arrived at Procter & Gamble, the world’s largest marketer, whose $10 billion annual ad budget has hurt the company’s margins. P&G said it would lay off 1,600 staffers, including marketers, as part of a cost-cutting exercise. More interestingly, CEO Robert McDonald finally seems to have woken up to the fact that he...
However beautiful the strategy, you should occasionally look at the results,– Winston Churchill
Why libertarians must deny climate change, in one short take | George Monbiot http://gu.com/p/34gvp
Obama Endorsement Of Instagram Worth Estimated 50...
Via Scoop.it - Society When President Barack Obama signed up for Instagram, he gave the startup company a boost worth as much as $50 million. Via portfolio.com